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Performance Testing - Benchmarking - User Trials - Ergonomics

Independent, objective and consumer focused product performance testing, benchmarking and consumer user trials are beneficial in your product development, product sourcing and product placing decisions. They will let you know if the product is fit for its purpose, easy to use and fulfils a 'consumer need', which will help to increase sales, improve brand awareness and increase customer loyalty.

Maximise your profitability
Products that fall short of customer expectation lead to undesired after sales costs such as warranty claims, product returns, unsold, unwanted products, and, possibly product recalls and corrective actions. In short, performance testing, benchmarking and user trials will help you avoid all that and thus maximising your profitability.

Performance Testing
Performance Testing evaluates the product from the user’s point of view. It answers the following basic questions: ‘Does the product function as it should’? and ‘Are all the features beneficial to the user’?

Benchmarking
Through benchmarking, you will find out how your product compares with its competitors. It helps you to quantify where your product excels, which can be used in marketing messages and point of sales literature.

User Trials
User trials will assist you in finding out how your product performs and how users view this performance. The feedback is useful - it will help you to make sure that it is a functional and appealing product. User trials can also help you to understand why the product does not sell well as you had hoped.

Ergonomics
Ergonomics considers the likely users of a product and their capabilities and limitations, and assess how easy a product is likely to be to use.

Factors such as the product dimensions, the force needed to operate it, the controls and their labelling, the weight and how easy it is to use will all be taken into account. The instruction manual will also be considered.

Ergonomic assessments can be very useful when developing a new product and could prevent high numbers of returns because people are confused as to how to use the product.

Product Recall

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Download White Paper:
"Boosting Brand & Selling More: A Beginners Guide to Performance Testing"
In this paper we’ll explore how they choose which tests you need, look at what some of these test involve and try to identify some fundamental ways that performance testing can be used to help maximise market share and organically develop a brand ...click here

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